Dr. Augustine Fou

Opinion

Dr. Augustine Fou

As digital budgets face greater scrutiny, don't fall victim to adtech fraud

16 August 2020 • Marketers get little benefit from many adtech offerings, warns Dr Augustine Fou, and they need to pay more attention to what they are buying.

About Dr. Augustine Fou

Dr. Augustine Fou is a digital marketer of 25 years, and currently an independent cybersecurity and ad fraud investigator. Dr. Fou was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group, a $100 million agency group. Dr. Fou taught digital marketing at NYU and Rutgers University. He got his PhD, at the age of 23, in Materials Science & Engineering from MIT.